Author: Helen Sunderland


  • Report: Guest-First Growth for Six Flags

    One year after the Six Flags–Cedar Fair merger, the future will be decided by execution, not scale. Drawing on 25+ years of experience, AEDP offers a candid, data-driven look at the merger’s first year, the cultural clash, and what success should look like by 2026.  Read the full analysis below:

  • 2025 Conference and Trade Show Agenda

    Join AEDP at leading amusement industry events worldwide as we showcase our expertise in attractions economics, design, and planning. Connect with our team to discuss innovative strategies, feasibility studies, and operational excellence.  This year we are at the following events: AALARA Conference 2025 | Brisbane (May 12-15)IAAPA Expo Asia | Shanghai (July 1-3)Theme Park Expo…

  • Report: 8 Trends in Theme Park Development

    Success is no longer just about ride quality—you need to bring much more to the table. From prioritizing guest experiences and operational efficiencies to crafting strategies that engage diverse demographics, staying ahead of the game requires constant evolution. Our latest report dives into key trends driving development plans for 2025 and beyond. Discover what the…

  • Mark Wijman Speaking at IAAPA Amsterdam

    We are excited to announce that Mark Wijman, Executive Director of AEDP, will be speaking at the upcoming IAAPA Conference in Amsterdam. Mark will share his insights and expertise on visitor attractions investment together with Linda Zou, Chief Strategy Officer of Merlin Entertainments.  The IAAPA Conference is a key regional event, bringing together leaders and…

  • Exec. Director Mark Wijman Interviewed by Whitewater West

    In an ongoing spotlight series, originally featured on LinkedIn by Whitewater West AEDP’s Mark Wijman is interviewed talking about his industry journey from operations to consultancy offers valuable insights into the evolving nature of the entertainment industry and his role in helping bring innovative projects to life. My background has allowed me to work as…

  • Exec. Director Mark Wijman speaking at MENALAC CEO Conclave

    We are pleased to announce that Mark Wijman, Executive Director of AEDP, will be speaking at the upcoming MENALAC Conference in Dubai. Mark will bring his vast expertise as an operator-turned-consultant to discuss the latest developments and trends in the entertainment industry, with a special focus on the Middle East and North Africa region. The…

  • AEDP in Vienna for IAAPA Expo Europe 2023

     We’re eagerly anticipating the chance to reconnect with our industry colleagues at the upcoming IAAPA Expo Europe in Vienna next week. If you’ll be attending the expo and would like to schedule a meeting with one of our team members to explore how we can assist you with feasibility studies or enhancement strategies for your…

  • AEDP Executive Director presents @ 2023 Vietnam Theme Park Expo

    AEDP’s Executive Director, Mark Wijman had the pleasure to present on the seven keys of theme park development at the 2023 Vietnam Theme Park Expo in Ho Chi Minh City on August 23.